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Marketing & Branding Expert
As a senior marketing professional, I specialise in driving growth through the development and implementation of successful, data-driven marketing strategies - crafting the right messages for the right audiences at the right time.
About Me
Track Record of Success
Throughout my career, I've consistently delivered results by leading high-budget marketing and media campaigns, launching new products, managing P&Ls, and developing strategies for brand growth, customer acquisition, and retention.
Data-Driven Approach
My work is grounded in data-driven insights, ensuring that all marketing efforts are aligned with business objectives and deliver measurable results.
Creative Mindset
Storytelling is my superpower. Working in marketing allows me to harness this skill every day, connecting incredible brands with people around the world through compelling narratives.
Fostering Collaboration
Over my 10 years of experience, I've managed cross-functional teams and partners across different markets, developing strong collaborative skills to effectively achieve common goals with colleagues and stakeholders.
Professional Experience

1

Marketing Manager
Working across BBC Studio's Kids and Family portfolio, with a focus on Bluey.

2

Marketing Manager
Working across Hasbro Entertainment One's preschool portfolio, including Peppa Pig and PJ Masks.

3

Marketing Manager
Focussed on brand development, customer acquisition and retention and partner marketing.

4

Marketing Executive
Worked across Nespresso's B2C and B2B lines, developing global brand platforms in market and visual merchandising strategies.
Key Skills and Expertise

1

Brand Development
Expert in long-range brand development planning, brand identity and positioning, and strategies to increase brand awareness and engagement, driving conversion to purchase.

2

Marketing Strategy
Skilled in market research, target audience and competitor analysis. I translate these insights into impactful marketing and media campaigns, working closely with agencies from briefing to execution. Proficient in managing S&M budgets.

3

Digital Marketing
I have deep expertise in social media, CRM, website optimization, and paid advertising to drive customer acquisition and retention.

4

Analytics and Reporting
I'm proficient in using digital analytics tools and conducting data analysis to effectively optimise performance of marketing efforts and measure ROI. I have owned P&Ls for multiple products, finding efficiencies to drive revenue.
Successful Marketing Campaigns
#PeppaPower

Adweek

Hasbro's 24-Month Campaign All About the Power of Peppa Pig

The first phase of the campaign, beginning in the UK, features children's drawings of the character.

This campaign successfully increased positive sentiment around Peppa Pig, leading to increase in brand engagement and sales.
Bluey The Sign

ITV

What's next for Bluey? Biggest ever episode leaves fans on the edge of their seat - Latest From ITV News

Watch the latest from ITV News - The blue carpet was rolled out for a special screening of the final episode of Bluey's third season amid fears the show was about to end for good.

This campaign effectively supported the launch of new Bluey content, which resulted in record-breaking viewership for the episode.
Brand Partnership

The Sun

Grab a foreign stay from £10pp a night with The Sun's huge new holiday campaign

WE have partnered with MyResortStays to give Sun readers the chance to bag incredible stays across popular worldwide destinations including Europe and USA at exclusive prices. You can book an amazi…

This brand partnership strategy delivered significant media value for free, boosting sales during a traditionally slower period.
Nespresso POS

www.falandodevarejo.com

Nespresso anuncia expansão no Sul com abertura de Boutique em Porto Alegre

Notícias sobre varejo, dicas de livros de varejo e empreendedorismo, artigos e discussões importantes sobre os temas ligados a varejo e consumo.

The launch of a new Nespresso store, supported by a robust marketing plan, achieved forecasted sales.
Contact Me
Let's connect! I would love to discuss how I can contribute to your team's success.